Despite neither Victoria Beckham, nor LVMH has said a word other than “not now” about the rumoured entry of the largest luxury group in the British designer’s eponymous label, several market insiders point out that the ex-Spice Girl might be certainly mulling new financial partners.
As reported by the ‘New York Times’ earlier in July, “the idea that a larger fashion entity would be interested in Ms. Beckham’s brand — and that her company might be looking for a backer to get to the next level — makes a lot of sense.”
“The brand certainly offers an attractive potential in terms of growth, especially now that the designer has won the sustained approval of the fashion world,” agrees a City’s venture capital manager who prefers to remain anonymous.
Rumours about a potential interest of LVMH in acquiring Victoria Beckha’s Brand broke after the British designer met with Pierre-Yves Roussel, lead of the LVMH Fashion Group. However, both parties denied an acquisition “by the time being”.
Victoria Beckham’s namesake brand launched in 2008 with the support both financial and personal – from the designer’s family and her long-time friend and business partner, Simon Fuller.
With just a store in London, VB has participated in the world’s most re-known fashion catwalks and fashion weeks and enjoyed a steady and sustained over time increase in sales.
Thus, the fashion label’s sales almost doubled from 2012 to 2013, to 30.39 million pounds from 15.76 million pounds. She was named most successful entrepreneur of 2014 by the British magazine Management Today, and she is fast outgrowing her office space. She has a widely recognised brand name, and a very clear aesthetic.