Business |Interview
Decathlon's chief digital officer on making 'digitisation the new normal'
Decathlon went back to the drawing board and put a new vision on paper. The French sports fashion retailer wants to develop further as a 'multi-specialist-company' under the motto 'Move People Through The Wonders of Sports'. Part of the new strategy is digitalisation. FashionUnited spoke to chief digital officer Jimena Almendares during a...
Retail
Digital or analogue: What technologies do brick-and-mortar stores need?
Will a certain number of square feet actually generate the sales that hardened retail managers expect? Probably not. But it does not matter. After all, brick-and-mortar retail is merging with online retail and the role of stores has changed. They are no longer (only) responsible for sales, but also serve the need for convenience and destination....