Actor Samuel L. Jackson is to host a fashion ball as part of London Collections: Men to benefit One For The Boys, a charity founded by Sofia Davis and chaired by Jackson. The event, taking place at London’s Natural History Museum, will bring together leading fashion designers and celebrities to raise awareness and funds to educate men about the various cancers affecting them.
The fashion ball will see stars including Jackson, fellow actors Simon Pegg, Luke Evans, Tom Hiddleston and David Walliams modelling clothing from brands including Fendi, Alexander McQueen and Y-3 on the catwalk in between musical performances.
Commenting on the event, Jackson said: “Men don’t tend to talk about their health issues, worrying about appearing vulnerable. The problem is that they do not have enough information on the subject.
“One For The Boys focuses on cutting through the noise to educate men, in the hope that we can have a similar reach to that of the pink campaigns. London Collections: Men gives us the perfect launch platform this June.”
The London fashion ball will kick-start a series of events that will run throughout June to November - raising awareness and funds for male cancer and launching the inaugural Men’s Movement.