Prada Group net revenues for financial year 2012, ended January 31, 2013, amounted to 3,297 million euros (4396.88 million dollar), a 29 percent increase on financial year 2011. At constant exchange rates, the group enjoyed sales growth of 23 percent. Retail channel sales now represent 82 percent of total sales and amounted to 2,664 million euros (3552.71 million dollar), a 36 percent increase on 2011. New stores contributed towards this growth as did existing stores. Wholesale sales grew by 6 percent. These are preliminary sales figures.
Italy contributed 19 percent towards the group’s sales growth, rest of Europe 36 percent, Asia Pacific 33 percent, Americas 23 percent and Japan 14 percent. The growth of the business was driven mainly by the Prada and Miu Miu brands which enjoyed sales increases of 33 percent and 16 percent respectively.
In financial year 2012, in line with its strategy, the group continued to expand its retail network, opening 78 new stores and taking the total number of DOS (Directly Operated Stores) to 461 at the end of January, including 283 Prada stores, 126 Miu Miu stores, 45 Church’s stores and 7 Car Shoe stores.
The Prada Group is based in Milan. Patrizio Bertelli, Chief Executive Officer of Prada Spa, commented, “In a year characterized by a particularly difficult international economic environment, our group has made further important progress along its path of growth, consolidating its position at the head of the luxury goods sector. The strength of our brands, our ability to interpret and anticipate market trends and our global retail network continue to form the basis for our long-term growth strategy.”