Fashion accessories brand Paul’s Boutique is continuing the expansion of its concessions network with additional key John Lewis stores for the launch of its spring/summer 2015 collections.
With successful John Lewis concessions currently in Canary Wharf, Nottingham, York and the flagship store in Westfield Stratford, as well as johnlewis.com, Paul’s Boutique will now feature within three additional stores – Brent Cross, Reading and Liverpool. The new concessions will feature the brand’s key handbag styles, including the new premium leather and suede collection, from February 1, with a second drop launching on March 10.
The expansion is part of its continuing brand repositioning into the premium accessories market, which isn’t limited to the UK but also internationally, with the Galeries Lafayette concessions across France also increasing from two to 16 this year. The brand has also opened up new distribution channels in both Scandinavia and Italy, which has helped the business grow by 25 percent over the past year.
Daniel Morris, managing director of Paul’s Boutique, said: ''2014 was a real momentum changing year for Paul’s Boutique both in the UK and overseas and the brand is now sold in over 30 countries around the world, which is a considerable change from less than 10 only 18 months ago. As a result we have increasing interest from other leading agents and distributors, and hope to continue this growth further in 2015.”