Parisian brand opening in Covent Garden

Monday, 02 June 2014

Parisian footwear brand Bobbies, known for its colourful loafers and boots, is making its UK debut with the opening  of a year-long pop-up shop in Covent Garden.

Opening June 2, the label has taken a 1,700 square foot unit in the Royal Opera House Arcade, and joins other pop-up shops from My-wardrobe.com, Orlebar Brown and Kat Maconie in Covent Garden this summer.

Commenting on why Covent Garden, Bobbies’ head of UK, Irina Karpukhina told Drapers: “It was a strategic choice to maximise exposure and benefit from the vibrant and busy shopping district popular amongst Londoners and tourists.”

Bobbies was born from the street style of Paris' café society hot-spot the Marais and is famed for its modern take on the traditional loafer and the quirky detailing of its handmade shoes. The brand launched in Galeries Lafayette and Printemps four years ago, and has quickly expanded across Europe, Asia, the Middle East and the Americas. Last year the shoe brand opened its flagship store in Le Marais, Paris and the Covent Garden pop-up marks the brands first retail venture outside France.

The French footwear brand is also available at Wolf & Badger, Tailor at the Tannery and Zee & Co in the UK.