Monday turned out to be a shopper's delight with both online and high street stores offering discounts up to 65 percent, according to the Centre for Retail Research.
The discounts let to consumers spending over 750 million pounds on Monday, an average of 520,000 pounds per minute. Analysts are expecting sales to exceed 13 billion pounds this Christmas, with online sales expected to reach beyond 100 billion pounds for the first time.
A record 6.5m consumers bought goods online as shoppers realised they had to order fast to ensure delivery by Christmas. This is compared to 6m on Cyber Monday (December 1) and 3.5m on Black Friday (November 28), the CRR said.
By comparison, high street stores saw just 600 million pounds spent Monday, the analysis showed.
Director of the Centre for Retail Research Professor Joshua Bamfield said: "Sales are peaking online now, while high streets have low spending on Mondays. We expect record shopper numbers, boosted by retailers who have seen the power of discounts."