The company expects full year profits to be within 10 million pounds (15.5 million dollars), which is 5 million pounds (7.7 million dollars) ahead of the midpoint profit guidance issued in October. The company says that factors like positive consumer sentiment, low inflation, an end to real wage decline, healthy credit markets and strong employment indicate positive picture than recent years. However it remains very cautions in its sales budgets for the year ahead.
The company is currently budgeting for full price sales growth in 2015/16 to be between over 2.5 percent and over 7.5 percent, with the first half expected to perform at the lower end of the range. Profits are expected to grow in line with sales.