High street retailer New Look is to debut in China and open a series of stores next year. The company is planing to open up to 21 stores throughout China, and is also planning to expand in Germany, Poland and Russia.
New Look reported a return to profits and rising sales earlier this week. The company said it plans to enter China for the first time in spring 2014, noting it has signed agreements for six stores in shopping malls in and around Beijing and Shanghai, with another 15 to open by the end of 2014.
In Poland, New Look wants to buy out its local franchise partner and in Russia it is aiming to move from a franchise to a joint venture so it can accelerate expansion. In Germany New Look has 10 concessions in department stores but now wants to open its own stores.
The retailer is also planning to open local language websites after enjoying success via online fashion store Asos, where sales rose 78 percent during H1, with two-thirds of sales overseas.
New Look trades from more than 1,100 stores in 32 countries and has a big presence in Northern Europe.