M&S to boost Christmas sales

Friday, 15 August 2014
With the Christmas season only a short advertising time away, M&S is hoping consumer reaction to its womenswear and merchandise over the Holiday season will be stronger than last year.

With poor results in its fashion department, the high street giant will be "firing on all cylinders", executive-director of Food Steve Rowe told Reuters and he expects a better Christmas after last year.

Following 12 consecutive quarters of sluggish same-store sales in General Merchandise, M&S wants the sector to witness the same success its food division has seen, the latter having delivered 19 straight quarters of comp sales growth, Rowe said.

"This business hasn't had foods and GM firing on all cylinders together for a long time. I think we're very close to having a position where both…are working positively," he said. Rowe believes M&S' latest womenswear offer - GM's biggest clothing segment - will be strong this year, and sees "really good positive signs" coming out of the unit.

"I don't think we'll have a poor Christmas (in GM)," he noted. "We all believe it is time to deliver."

On M&S’s lacklustre performance in clothing, Row said: "There's a love affair between M&S and the consumer, and when you upset your lover, sometimes it takes longer than you think it's going to take for them to forgive you.”

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