Marni and Marchon enter licensing agreement

Monday, 21 September 2015

Italian luxury fashion house Marni has entered an agreement with Marchon for the production and distribution of their eyewear line. Marni's Creative Director Cosuelo Constiglioni designed the eyewear line. The optical frames will be launched in spring 2016, and will be sold in both the brand's flagships and international stores.

The brand's frames were previously manufactured by Classglasses. They are the newest addition to Marchon's portfolio of luxury brands, which already includes Calvin Klein Collection, Chloe, Etro, Salvatore Ferragamo, and Valentino. Marchon distributes its eyewear in 86,000 points of sale across the globe. They have declined to provide specific sales goals for Marni, but retailers are already expressing great interest in the venture.

“This new collaboration is a step further in our creative and stylistic path. The aim is to strengthen Marni’s identity in the accessory market,” Marni President Gianni Castiglioni was quoted saying to WWD. “Marchon is an international cutting-edge player, which can count on a global prestigious network and proven expertise in eyewear design and technology. Its strong presence in the U.S., a key market for Marni’s business, represents an opportunity of consolidation in this country.”