The new website, which has been overseen by head of e-commerce Laura Wade-Gery, describes itself as a “brighter, bolder, better” site, which has more emphasis on editorial content to inspire a “more refined shopping experience”.
The retailer has rolled out the new look magazine-style site across its desktop and tablet versions, as well updated its various mobile sites and apps. Key differences include larger product images, they are now 50 percent bigger than on the previous site, a maxi-zoom feature on the images, and catwalk videos to give customers a better view of the products before buying, plus the site also showcases more head-to-toe looks of all its key fashion trends.
There is also a ‘Style & Living’ section that will act as the retailers “daily lifestyle edit”, offering fashion advice to beauty tips through its ‘Editor’s Pick’, ‘Trend Spotlight’, ‘Get The Look’, and ‘In The Moment’ features.
“We’re making a big play of being a daily publisher from a style point of view,” Wade-Gery told Retail Week. “We need to cater for people who know what they want and for those looking for inspiration.”
This week, Marks & Spencer’s ‘Best of British’ range made its debut at London Fashion Week. The collection, designed to celebrate the best of British design, fabric and manufacturing, featured winter coats, elegant workwear, and tailored items from fabrics sourced from British suppliers.