Premium fashion retailer Joseph is to become the latest high street name to join the London Fashion Week schedule.
The label, which is currently celebrating the 25th anniversary of its flagship store on Fulham Road, is to host is first ever full-scale catwalk show in February.
Alongside presenting its upcoming collection, the retailer has also enlisted Balmain, Jil Sander, Giles, Jonathan Saunders and Rupert Sanderson, as well as its creative director, Louise Trotter to design an exclusive piece in monochrome celebration of the ‘Joseph aesthetic’. These products will then be available to buy on the day of the show, both in store and online.
In recent seasons a number of high street names have showcased as part of fashion week, Whistles aligned itself with London, as did River Island to celebrate its Rihanna collaboration and H&M took part in Paris Fashion Week.