From today onwards, luxury foot maker Jimmy Choo will directly control its mainland Chinese distribution and operations. The eponymous brand has acquired the rights to its Chinese distribution from Kutu, the partner that had been operating its business in mainland China since 2009.
"China is a vital market for Jimmy Choo, where we have ample opportunity for growth. Having control in the market will allow us to further develop the brand and our business and become closer to our customers in the region," summarized Pierre Denis, chairman and CEO of Jimmy Choo Asia.
Jimmy Choo (Shanghai) Trading Co will assume direct responsibility for retail operations and the company will be managed by Wannie Suen, president of Jimmy Choo Asia.
Following the company’s announcement, the transaction will close during the fourth quarter and direct operations will start this month.
At present Jimmy Choo has three stores in China - in Beijing, Shanghai and Nanjing - and plans to open a further four stores within the next few months and have a total of 30 over the next few years, according to the company.