But the company without disclosing the numbers said that due to mild autumn weather pushing for more promotions in November and December, margins suffered a negative impact. Jaeger reported that 39 percent of its online sales were driven by mobile and tablet devices in the period. Over the Black Friday weekend, online and store sales combined soared 77 percent year on year.
Commenting on the holiday season performance, Jaeger’s Chief Executive, Colin Henry, “Whilst we are still in the early stages of our five-year turnaround, the improved performance from Jaeger online and at our new concept stores shows our strategy is paying off. The consumer environment remains challenging and there is still a lot of work to do transforming our store portfolio, building the brand and refining our online and in-store offer.”