Jaeger boosted by 7.5 million cash injection

Friday, 28 March 2014
High-end fashion brand Jaeger has secured additional 7.5 million pounds cash injection from its owner Better Capital. The investment comes two years after the private equity firm bought Jaeger out of administration.

After making the new investment public on Thursday, Jaeger assured that its focus remained on building its UK business through investments in online sales, increasing its marketing spend and refurbishing stores.

"We have a clear strategic and creative vision to refocus Jaeger on its premium British heritage and re-establish the brand amongst its core UK customers," said chief exec Colin Henry in reference to his 5-year plan to overhaul the British brand.

"The business continues to trade strongly and this additional investment will allow us to accelerate the delivery of our strategy to realise the full potential of one of Britain's most prestigious and cherished brands," added Henry.