Intu, which operates shopping centres including the Trafford Centre, Lakeside, and The Mall in Bristol, are to welcome more than 100,000 students for its branded ‘Student Night’.
Taking place over the next four weeks the student nights are being billed as ‘for one night only’ and will coincide with freshers’ week giving new-to-the-area students a chance to find out more about the locality, as well as offer them discounts and deals to spend within Intu’s 16 shopping centres across England, Scotland and Wales.
The activity, supported by fashion brands including Superdry, Jack & Jones, New Look, Foot Asylum and Blue Inc, is expected to bring in 2 million pounds of business, according to Intu.
Roger Binks, customer experience director of Intu, said: “Student Night is one of the major periods of the year after Christmas. This time, the events will be even bigger, bolder and better than ever before. We have many of the best shopping centres in the strongest locations, including in major student towns like Newcastle and Nottingham. As a result, Student Night is a key part of our calendar.”
Each of the 16 centres will arrange their own activity but some centres have organised live bands, DJs, plus a ‘Pop up hunk with Diet Coke’ where students will get a keepsake photograph with a sizzling hunk, plus a perfectly served Diet Coke. In addition, a number of centres will also be raising donations for the Teenage Cancer Trust.