H&M expands its online market reach

Tuesday, 18 November 2014
Swedish fashion retailer H&M is set to continue expanding it online market reach in 2015. Belgium, Bulgaria, Czech Republic, Hungary, Poland, Portugal, Romania, and Slovakia will all receive their own online store during 2015, joining H&M growing list of online markets.


The exact dates when the online platforms in each of the new markets will be launched has yet to be announced. “We see potential for opening online shopping in all our markets. This year we have opened France, Spain, Italy and China, and today we have online shopping in 13 markets in total,” commented Camila Emilsson Falk, head of media relations. “We offer full assortment through our online shopping.”

H&M also aims to continue expanding its physical presence as well next year, and plans to open its first stores in India, Peru, South Africa and Taiwan in 2015. The Swedish fashion chain currently has 3,437 stores spread through 55 countries across the globe.

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