High street struggles despite heavy discounting

Monday, 02 January 2012
Key December retail figures will show a real terms decrease in UK sales revenue despite the huge crowds flocking to snap up post-Christmas discounts last week.

New figures from the Britsh Retail Consortium (BRC) to be published this week will show that, despite significant increases in Christmas footfall, aggressive discounting and extended opening hours, retailers' December revenues failed to beat 2010's weak figures.

The BRC's Richard Dodd said December 2011 sales figures are likely to show a modest increase in "cash terms" on December 2010, but they "won't have beaten the impact of inflation", putting more pressure on beleaguered shops which had pinned their hopes on a seasonal sales boost.

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