The website, which complements the shopping centre operator’s 19 centres located across the UK, launched in 2013 as part of Intu’s digital proposition and the affiliate programme is the latest addition. The programme means that the retailers can now showcase their products for purchase on their own dedicated pages within the site.
Other retailers to sign up to the programme, part of Intu’s strategy to create an omni-channel shopping experience for its shopping centre visitors, includes LK Bennett, Coast, Boots and Burton. It hopes that the improved digital portal will not only drive online sales for the retailers but also increasing traffic to physical stores through click and collect activity.
Trevor Pereira, commercial and digital director of Intu, said: “These new brands on our site extend our offer to the benefit of our customers. The affiliate programme was developed after talking to some of our physical retailers to find out how we could further support their business, help them increase exposure and reach more shoppers.
“By introducing new brands to intu.co.uk we aim to create the perfect shopping experience and make each individual customer journey as seamless as possible. Whether that journey takes place in store, online or more often, a combination of both.”