Harvey Nichols new design concept store at Birmingham’s The Mailbox shopping centre will open on Friday, July 31.
The new 45,000 square foot design concept, is being hailed as a trailblazer by the retailer, and will become the “blueprint” for future Harvey Nichols stores.
Stacey Cartwright, group chief executive officer of Harvey Nichols, said: “We are incredibly excited to announce our launch date of Friday, July 31. This is our first design concept store and we couldn’t have chosen a more exciting and innovative city to introduce this pioneering new retail experience.”
Set in the heart of the new look Mailbox, the new Harvey Nichols store has been designed in association with retail design specialist Virgile & Partners, and it has been said that the Birmingham store will “transform the retail environment” through its integration with digital technology.
With the increased floor space the retailer will be able to showcase more than 200 luxury and premium brands in womenswear, menswear, beauty, food and wine. In addition, it will also offer a Style Concierge personal shopping service, have a new beauty rooms offering treatments, and a larger food market, as well as its own bar that will be open on Fridays and Saturdays.
The rest of the Mailbox will be opening in phases from July culminating in a celebration event in September.