Matthew Williamson, Rupert Sanderson, Antonio Berardi and Alice Temperley, will all have their ateliers featured in four exclusive films that have been created to showcase an inside look at the life of a fashion designer to Harrods customers.
The films all capture the essence of each design studio and reveal the intricate journey of a collection as documented by the designers themselves and brought to life by their glamorous muses, Georgie MacIntyre for Matthew Williamson, Jade Parfitt for Rupert Sanderson, Sophia Neophitou-Apostolou for Antonio Berardi and Jacquetta Wheeler for Temperley London.
Commenting on the series, Caroline Rush, CEO of the British Fashion Council said: "Harrods has a 150-year reputation for bringing the world of luxury to consumers from all over the world - in its latest project, Inside the Studio, its global audience will be able to go online and discover the fascinating stories and craftsmanship behind four of Britain's most celebrated design talents."
The first film will launch on October 16 with a behind-the-scene look at Matthew Williamson’s studio, followed by Rupert Sanderson on October 20, and Antonio Berardi on October 24. The campaign will draw to a close with Alice Temperley’s film October 28.
The campaign will also be supported with social media activity, blogger collaborations, shopping edits in-store and online, as well as competitions, including a piece from each designer's autumn/winter collection and an exclusive signed sketch.