E-commerce website Farfetch.com is embracing the talent of Brazil ahead of this summer’s World Cup with the introduction of Destination Brazil, a boutique celebrating 15 of the country’s best fashion designers.
"It's the first time on the site that we're giving Brazilian designers a presence outside Brazil," José Neves, the company's founder and chief executive officer, explained to WWD. "We've been operating a local version of Farfetch in Brazil with 90 designers. And we have 50 people in our office in São Paulo. But we've been selling to Brazil only and exploring the domestic market."
The 15 designers taking part in the project are Osklen, Patricia Viera, Martha Medeiros, Lenny Niemeyer, Blue Man, Mixd, Cris Barros, Uma, Zapalla, Fernanda Yamamoto, Brigitte, Giuliana Romanno, Juliana Jabour, Vitorino Campos, and Emannuelle Junqueira.
Neves, added: “We chose the 15 designers for Destination Brazil based on their potential appeal to a global audience."
Destination Brazil features everything from beachwear collections from Rio de Janeiro to the country's most cutting-edge ready-to-wear, and has been curated to represent Brazil's unique fashion aesthetic, including items such as platform sandals, sundresses, swimwear, T-shirts, sporty sweaters and accessories, with pieces for both men and women.