Launching with its Spring/Summer 2014 swimwear and beachwear collection, the partnership marks Eres’ ambition to grow its business and image in a global market, especially in Asia and North America, where the label currently doesn’t offer its own e-commerce.
“We decided to enter into a partnership with Net-a-Porter because we’ve had a positive experience with them for two-and-a-half years,” Oliver Mauny, managing director of Chanel-owned Eres, told WWD. “They cater to luxury customers, are a major player on the Internet, and the way they treat the brands is quite up to the level of Eres.”
Commenting on the launch, Maria Williams, swimwear and lingerie buyer, Net-a-Porter added: “Eres is synonymous with femininity and sensuality and this collection echoes that philosophy throughout. Every piece is created with a woman’s body in mind, whatever her shape, which our customers will love.”
The Eres collection on Net-a-Porter ranges from 150 to 890 pounds.