Indira Gandhi International Airport is emerging as the hub of luxury labels such as Swarovski, Marks & Spencer, Samsonite, Hidesign and Kimaya, who registered their best sales figure last year in the capital with sales of 5,000 per sq. ft. per month, almost four times higher than the second-best location in the country.
Swarovski's outlet at the T3 terminal of the Delhi airport ranks among its top stores by sales globally. And retailers as well as industry experts fail to understand the reason behind this result because travellers in a hurry to enter or leave airport are not expected to spend time shopping at the airport.
One of the reasons, attributed to the success of these stores is that the Delhi airport is the largest and busiest airport in South Asia with more than 35 million passengers using it last year. Secondly, it is the fourth largest retail hub in the country with sales of Rs 1,200 crores in 2011 despite being 10 times smaller than malls such as Ambience Mall in Gurgaon and Phoenix High Street in Mumbai.