Fairs
Next generation of B2B events: How trade fairs are evolving into experiential hubs
The wholesale market is under pressure, and trade shows are feeling the impact. Traditional models are struggling to deliver consistent results, and brands are rethinking how they approach the season while maintaining visibility. As a result, B2B events are evolving across the industry. Alongside mergers, downsizing, or full market withdrawals,...
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Fashion
Nike reestablishes momentum in Lyst’s Q4 index, product focus drives renewed demand
Nike returned to the top 20 of the Lyst Index in Q4 2025, marking its first appearance in two years and signaling a shift in the brand’s demand. Ranked at 19, the re-entry reflects consumer response to a clearer product strategy and targeted collaborations during the peak holiday period. For this quarter, the Q4 2025 Lyst Index pointed to a...
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