Burberry appoints new CIO and CPO

Friday, 09 October 2015

London - British heritage label Burberry has strengthened it management team with two new appointments for the newly created role of Chief People and Corporate Affairs Officer and Chief Information Officer.

The luxury brand has tapped Leanne Wood as its first Chief People and Corporate Affairs Officer, where she will oversee all of the fashion house's corporate affairs and human resources. In this newly created role, Woods will be reporting directly to Chief Creative and Chief Executive Officer Christopher Bailey.

"Leanne has a global remit with great strategic importance across our business, brand and culture," said Bailey on the company's newest hire to WWD, adding that Wood’s “strong and diverse background, coupled with her great strategic vision and inspiring leadership and people skills" will be an asset to Burberry.

Burberry also hired Fumbi Chima as its Chief Information Officer, who is set to report to Chief Operating Officer John Smith. In her new role, Chima will be overseeing Burberry's technology division, including future platform upgrades such as SAP.

Both new hires bring with them years of experience in their relative fields, with Bailey maintaining that they will play "key roles in Burberry’s leadership team as we begin the implementation of our plans for increased customer focus and product and brand development in the coming years."

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