British heritage brand Burberry has confirmed that it has renewed its eyewear licensing deal with Luxottica, for the design, production and worldwide distribution of the brand’s eyewear collections.
The 10-year deal has been extended through to December 31, 2025, for all the sunglasses and prescription frames under the Burberry name.
“I am delighted that we will continue to work with Luxottica under this new agreement,” said Burberry chief creative and chief executive officer Christopher Bailey. “Eyewear is an exciting area of our business combining great design with fine craftsmanship in much the same way as many of our iconic products. We look forward to continuing to partner with the industry leader in eyewear, to further unlock the potential of our two brands.”
Luxottica chief executive officer of markets Adil Khan, added: “We’re incredibly pleased to renew our partnership with Burberry. When we came together 10 years ago, we set out to translate one of the world’s most iconic luxury brands for the eyewear category and the results have been very gratifying.
“Burberry will continue to play an important role in our brand portfolio and we look forward to continuing to innovate and craft beautiful products together in the years ahead.”
In addition to Burberry, Luxottica also produces and distributes the eyewear collections of a range of fashion labels including Giorgio Armani, Bulgari, Chanel, Coach, Dolce & Gabbana, DKNY, Polo Ralph Lauren, Prada, Michael Kors, Starck Eyes, Tiffany and Versace. Along with its own house brand’s Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette.