As per the latest data released by the UK telecommunications and media regulator Ofcom, the average British consumer spent 1,175 pounds online in 2012, what means a 16 percent increase from the previous year.
In their 2013 International Communications Market Report, Ofcom points out that the average person in the UK spent 1,175 pounds shopping online in 2012, or 16 percent more than a year ago. Australians spent 867 pounds per person, while the average spend in other countries analysed by Ofcom is nearly a half of the average British spent.
The strong online spending habits are deeply linked to the strong trust that Britons have on internet retailers and the security of their sites. The regulator also said 83 percent of Britons trust online retailers to send the correct item.
"The UK is by quite a long way the place where people spend most online," says James Thickett, Ofcom's director of research and market development. "There are a number of reasons for this. We have a long history of catalogue shopping in the UK. What this has done is that we trust people to deliver parcels, and we're used to getting parcels delivered to our homes and we're used to using credit cards. It's part of our DNA."
Similarly, another study by e-retail industry group IMRG and consultancy firm Capgemini predicts Christmas shoppers will spend twice as much through mobile devices in 2013 than they did in the festive period a year before.
Hence, UK consumers are expected to spend a total of 2.9 billion pounds through tablets and smartphones during the 2013 Christmas period. The total is well ahead of last year’s 1.45 billion pounds.