BLK DNM opening pop-up in Harrods

Friday, 29 August 2014

New York-based fashion label BLK DNM, founded by Johan Lindeberg, is set to open a six-week pop-up store in Harrods to showcase its Autumn/Winter 2014 womenswear collection.

Open from September 1 to October 13, the pop-up will feature key pieces from the AW14 collection, including the label’s most iconic items such as its shearling leather jackets, as well as a silver leather jacket, which will be a UK exclusive only available in Harrods.

The space will be decorated with the label’s currently campaign, starring British model Erin O’Connor, which was lensed by Lindeberg.

Commenting on the opening, Lindeberg, said: “With Harrods, we can reach an international audience, and showing my own photographs among the product in the pop-up, we can explain who we are, reflecting the BLK DNM culture and lifestyle.”

BLK DNM is available in select global retailers in more than 30 countries, in addition to a BLK DNM store in New York and Stockholm. The label’s e-commerce will launch in autumn 2014.

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