The online fashion giant has said it has no plans to replace Dobbie immediately adding that the current marketing team will continue to run operations. Up to the date, Dobbie reported to Asos chief executive Nick Robertson and was a member of the operating board while at the company.
A spokeswoman for the brand would not confirm whether it had lined up a replacement for Dobbie, Marketing Week informs. Dobbie joined the retailer from a consultancy role at Mother, Asos’ previous ad agency. Before consulting for Mother, she was responsible for setting up Gap’s European marketing team as vice-president of marketing for Gap Europe and also launched Gap-owned Banana Republic in London. Dobbie began her career in advertising and worked on brands including Nike at creative agency Simons Palmer, now part of TBWA. She left agency-side to become marketing communication director at Nike UK, overseeing the launch of Niketown before joining French Connection as marketing director.
Marks & Spencers' clothing and homewares business head Kate Bostock is in talks to take up a senior position at Asos, according to reports.
Last month Asos posted a 66% rise in first-half profit on the back of strong sales growth overseas.