Amazon launches Twitter shopping initiative

Wednesday, 07 May 2014
E-commerce giant Amazon is stepping into social selling with a partnership with Twitter that allows users to add products to their shopping carts by tweeting a special hashtag.

“Once your account is enabled [with the new service], you can add millions of Amazon products to your cart without leaving your Twitter feed,” announced Amazon via a video on its website. “Whenever you see a tweet with an Amazon product link, just hit reply and add #amazoncart and it will be waiting in your cart next time you visit Amazon. Add it now, buy it later. It’s that simple.”

To use the service, users need link their Amazon account with their Twitter account, by simply authorising the Amazon Cart app. Once enabled users will then be able to social shop by adding items to the shopping cart by replying to tweets containing an Amazon product link with #amazoncart in the US and #amazonbasket in the UK.

The move is part of Amazon’s attempt to make purchasing more convenient, with the selected item added to the users account until they are able to make the purchase, without switching apps or typing in passwords.

Once the product has been added to your shopping basket, Amazon will send an email and a reply tweet outlining the status of your request – for example, whether the product was successfully added, or if it’s out of stock. The users will then need to go to Amazon to pay for the item.

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