German sports-lifestyle brand Adidas, which has been aggressively pursuing the India story, has announced plans to increase its store count to 1,000 from the present 760 within the next three years. The company has also approached the Department of Industrial Policy and Promotion (DIPP) to get approval for opening fully owned stores under the foreign direct investment (FDI) in single-brand retail policy.
The company recently launched its fully integrated omni-channel model in the country. Adidas anticipates this new strategy to grow its business by around 15 percent every year. Adidas stores will now have tablets installed that will let the walk-in customers check goods of their choice available at other Adidas stores irrespective of their location and get it delivered to their doorstep. By 2017, all 760 Adidas and Reebok stores will be omni-channel ready.
Adidas also signed a 10-year agreement with Manchester United and unveiled a range of shirts from Manchester United globally. Adidas enjoys strong presence in the eastern region with over 125 stores with local distributors and retailers, of which Kolkata has 31. The company also has 21 contract-based manufacturing units in the country and 80 percent of its products are sourced locally.