American maternity retailer A Pea in the Pod, part of Destination Maternity Corp., has opened its first brick-and-mortar presence in Europe, within Harrods in London.
The maternity brand has opened an 806 square foot space on Harrods’ fourth floor, situated next to the department stores childrenswear department. The pop-up space houses many of the A Pea in the Pod’s own label maternity designs, including its denim collections and its newly launched Rachel Zoe Collection for A Pea in the Pod.
A highlight is the brand’s patented Secret Fit Belly, which is featured on exclusive styles from AG Jeans, alongside pairs from 7 For All Mankind, Joe’s Jeans, J Brand Jeans, Paige Denim, and Citizens of Humanity. Other pieces featuring int he space includes contemporary labels such as BCBG, Splendid, Ella Moss, and Joie, as well as exclusive pieces from British maternity labels, such as Séraphine, Isabella Oliver and Madderson London.
“We are delighted and honoured to be selected as the exclusive maternity purveyor for Harrods,” said Anthony M. Romano, chief executive officer of Destination Maternity. “Our focus is to provide each mum-to-be with high quality, fashion-right, great fitting apparel combined with exceptional service.”