Yoox launches Chinese site

Online designer discount retailer Yoox is launching a Chinese site,  two years after the company entered the market in China.The Chinese site will offer the usual end-of-season collections and  accessories from top designers, such as Gucci and Prada, just like its  European counterpart, but tailored to the Chinese customer.

The new site will feature special voice recognition technology  allowing consumers to search for specific colour schemes by telling  the site preferred colour choices in Chinese.

Milan-based Yoox Group entered China in 2010 with the launch of emporioarmani.cn. Since then Yoox has launched nine other monobrand e-commerce sites on Mainland China for labels including Marni, Bally,  Moncler and Alexander Wang and in 2011, launched a Chinese version of Thecorner.com, an online luxury boutique.

Yoox is only one the latest host of foreign retailers who has plans to  bolster its e-commerce presence in China.

Online shopping is expected to reach 360 billion dollars in sales  volume by 2015.

In May, Yoox Founder and CEO Federico Marchetti said that China is  expected to be one of the company’s top three markets within the next  four to five years. “We believe localization is one of the keys to  success in the China market,” Marchetti said. “As such, Yoox.cn is  localized in terms of language, customer service, assortment and local  collaborations with relevant offers."

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