There will also be a selection of 10 of Beckham’s most iconic pieces that will be put up for sale in a “Going, Going, Gone” reverse auction, where the starting price reduces by a fixed amount every five minutes. Pieces include the white Dolce & Gabbana dress that Beckham wore to the 2003 MTV Video Music Awards and the fluorescent yellow Roberto Cavalli gown worn for her pre-World Cup party in 2006.
Victoria Beckham and The Outnet present a charity sale to benefit mothers2mothers
Commenting on the clothes being included, Beckham said: “I laughed a lot when we were going through my wardrobe as the pieces hold so many happy memories for me, David and the children. A lot of the clothes have been specially designed for me by the most talented designers and I’ve loved wearing them, however I now feel it’s someone else’s turn to enjoy them.”
On partnering with The Outnet, Beckham added: “We approached The Outnet as they have an incredible global reputation and are the perfect partner for us to build awareness and raise as much money as possible for mothers2mothers.”
The Outnet president, Stephanie Phair commented: “We are thrilled to be working with Victoria Beckham and her team on this very exciting charity event. From the start, The Outnet has defined itself by its strong relationships and collaborations with designers in luxury fashion and we are confident we can draw an enormous amount of interest for these iconic items and raise awareness for mothers2mother.”
Beckham chose to donate proceeds to mothers2mothers after visiting South Africa in February and meeting some of the mothers affected by HIV. For every 10 pounds raised by the sale it could help provide accommodation and transport for one of mothers2mothers’ community mentor mothers during their initial training course, 100 pounds could provide a mobile phone to that community mentor mother, and for every 1,000 pounds raised the organisation could employ one mentor mother for one year.
Dr. Mitch Besser, founder of mothers2mothers, added: “We are honoured and extremely grateful to Victoria Beckham and The Outnet for their very generous support of mothers2mothers. The funds that are raised will help mothers2mothers’ Mentor Mothers reach even more HIV-positive mothers with critical health education and support, to stay healthy and protect their babies from HIV infection.
“I’m sure everyone will have lots of fun shopping such a fashion treasure trove, and we’d like to thank those who do for joining us to eliminate HIV/AIDS in children and keep their mothers alive.”
The Victoria Beckham charity sale for mothers2mothers will be available exclusively at www.theoutnet.com/vbcharitysale from August 20 to 25, with shoppers being able to register today for access to the sale.
Video/Images: Victoria Beckham with mothers2mothers