A new report from IMRG and Capgemini pointed to conversion rates reaching a five-year high of 5 percent in the run-up to this Christmas.
Sales could reach a five-year high
It forecast consumer spending with online retailers will reach 10.8 billion pounds in December.
The busiest day overall in terms of sales volume will be December 2nd, although the peak day does vary by retailer, the report added. Department store chain John Lewis predicts the busiest day in the run-up to Christmas will be Cyber Sunday, December 1, when shoppers, armed with one of the final pay packets of the year, will buy most of their presents.
Tina Spooner, chief information officer at IMRG, said the latest signals on the rising conversion rate were promising for the industry.
"For the first time in three years we expect annual e-retail growth to exceed the level recorded in the previous year, with 2013 sales on target to achieve 15 percent growth on last year," she said.
"Already we are seeing a number of retailers ramping up their online offering in the run-up to Christmas. Click and collect, next-day delivery and even one-hour delivery slots are just a few of the options on offer to attract the lucrative festive shopper at this highly competitive time of year."
Image: Christmas shopping