China is poised to become a key sales market for Topshop, as the directional fashion chain is looking to expand its business by 2014. Earlier this year Topshop's parent company Arcadia opened a flagship store in Hong Kong and owner Sir Philip Green was said to be in talks with several partners to strike an expansion deal.
Speaking at the World Retail Congress in Paris Tuesday, Green suggested a deal could be struck in time to capitalise on interest in the Kate Moss collection, due out in April for the launch.
Green said the rollout could take place as a series of “20 or 30 or 40 pop-ups” throughout the country.
He said the launch was most likely to take place within department stores, a strategy Topshop is using in North America through its partnership with Nordstrom in the US and Hudson’s Bay in Canada, although added he was also keen to branch into standalone stores.
In the UK, Green is looking to inject significant capital investment into a refresh of the Arcadia Group brand stores, which include Topshop, Dorothy Perkins, Miss Selfridge, Evans and Wallis.
Each retailer will receive capital to refresh up to 20 stores. Following a trial for Evans on Oxford Street and Dorothy Perkins in Bluewater, Green said the retailer had seen sales uplift in “double figures”.
Green’s announcement is in tune with comments from global retailers at the World Retail Congress in Paris this week, where many senior executives have outlined the need to rethink and reinvest in stores. Speaking to UK trade magazine Drapers, he added: “It’s not an option, you have to.”
Image: Topshop Unique AW13