“Since founding my brand, I have been inspired by a wide range of influences outside fashion – music, art, architecture, and entertainment,” said Tommy Hilfiger. “This season I am pleased to welcome a fresh point of view to the show experience and show the world of fashion through a new lens by introducing the ‘First-Timers’ digital program.”
Tommy Hilfiger launching digital program for SS15 show
The ‘First-Timers’, who will be named closer to the show date, will each focus on a different element of the show experience that combines their area of expertise with the world of fashion, which will create bespoke footage for their blogs and social media channels, as well as being amplified over the brand’s social channels, and aggregated through “The Conversation” a live social media feed running on tommy.com and featured in real-time on LED screens backstage at the runway show.
Avery Baker, chief marketing officer of the Tommy Hilfiger Group, added: “We strive to develop digital programs that engage new audiences and embrace innovative social media pioneers.
“Building on the spirit of democratisation ingrained in Tommy Hilfiger’s DNA, the ‘First-Timers’ program opens the runway to a well-established network of digital influencers, and invites them to share their unique artistic perspectives and compelling original imagery from the show.”
Image: Tommy Hilfiger