Pharrell Williams to collaborate with Adidas

Thursday, 27 March 2014
Following on from his collaborations with Uniqlo, G-Star and Moncler, musician and producer Pharrell Williams has signed a long-term partnership with sportswear giant Adidas to produce a collection under its Adidas Originals line.The Adidas Originals x Pharrell Williams line will debut for summer 2014 and will be produced in collaboration with Williams’ textile company, Bionic Yarn from The Vortex Project, an initiative that turns plastic debris from the oceans into yarn and fabric.

Commenting on the partnership, Williams said: "Working with an iconic brand like Adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn."

Adidas signs up Pharrell for collaboration

Adidas is known for its celebrity and designer collaborations, in the past the brand has teamed up with Stella McCartney, Raf Simons, Yohji Yamamoto and Rick Owens, however, this partnership is the first time the German-based sportswear brand has partnered with a designer who owns his own textile company.

Dirk Schoenberger, global creative director, Adidas Sport Style Division, added: "I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is Adidas."

This collection will be the latest in a string of fashion tie-ups for the Grammy Award-winning artist, earlier this month he announced a partnership with Japanese retailer Uniqlo on a T-shirt line and last month Bionic Yarn unveiled it was teaming up with denim brand G-Star Raw to develop an innovative type of denim using its recycled plastic yarn.

Image: Pharrell Williams for Adidas


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