Peter Pilotto to collaborate with Target

Monday, 16 September 2013
London Fashion Week label Peter Pilotto is designing a capsule collection with American retailer Target for spring 2014, which will feature women’s apparel, accessories and swimwear. The limited-edition line will be available from February 9, 2014 at most Target stores in the US and Canada, as well as Target.com. The retailer is also partnering with luxury e-tailer Net-a-Porter to offer a curated selection of the collection, to reach an international audience.

Designed by Peter Pilotto duo Peter Pilotto and Christopher De Vos, the capsule collection will exemplifies the designers’ distinct aesthetic, combining hyper-real digital prints in striking blues and greens and warm reds and oranges. The collection features nearly 70 items, including dresses, skirts and swimwear, and most pieces are priced less than 60 dollars.

“By working with Target, we’re able to broaden our reach and bring our design aesthetic to an entirely new audience,” said Peter Pilotto.

With Christopher De Vos, adding: “This is a pivotal moment for our brand. Our collection for Target embodies the elegance and spirit of our own line, but makes it accessible to everyone.”


Target adds Peter Pilotto to designer line-up

“Peter and Christopher have a rare talent for capturing the essence and energy of London in a way that’s completely universal in its appeal,” commented Trish Adams, senior vice president of apparel and accessories, Target. “This collaboration allows our guests to brighten their look at truly remarkable prices this spring. By working with Net-a-Porter.com to make the collection available internationally, we’re able to introduce Target’s democratic approach to design to a new audience.”

Peter Pilotto for Target will launch on February 9, with prices ranging from 14.99 to 79.99 dollars for apparel and swimwear and 16.99 to 39.99 dollars for accessories.

Target most recently collaborated with 3.1 Phillip Lim, and prior to that the American retailer launched limited edition collections with Prabal Gurung, Zac Posen, Tucker, Jason Wu, Missoni, Rodarte and Proenza Schouler as part of its designer collection.

Images: Peter Pilotto for Target Logo and designers Peter Pilotto and Christopher De Vos

 



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