The survey is conducted twice a year and from June to December 2013, New Look narrowly became Britain’s favourite fashion retailer, with 24 percent of people surveys saying it was their favourite brand, compared to 23 percent who chose Zara. Since the last index, New look has leapt three places, and increased its share from 19 percent from the January to June 2013 survey.
New Look ousts Zara as favourite fashion storeOther fashion names making the top ten includes H&M and Topshop, who took third spot with an equal share of 21 percent of ‘likes’, both posting a slight decline of 1 percent on the previous six month period. Fifth and sixth placed retailers Next and River Island each experienced small gains, while Dorothy Perkins, which jumped ten places into Dressipi’s last FBI, stayed in equal seventh place with 12 percent, the same as new entrant Primark. Rounding off the top ten retailers are Oasis in ninth place and Mango in tenth.
Dressipi founder Sarah McVittie said: “Just a year ago it looked like Zara had the rest of the high street on the run, but the latest Fashion Brands Index shows that a year is a very long time in fashion.
“New Look has been an increasingly important force in UK fashion for a while now, but really broke through in 2013 with strong spring and summer collections and a couple of smart celebrity collaborations, including one with Kelly Brook”.
Dressipi stylist, Natalie Theo added: "It would be easy to put New Look's success over Zara down to price points, but really where the high street is concerned these days it is also very much a case of cleverly getting the balance of trend, basics, versatile and wow-factor product right."