The United States, the company’s fourth largest market after Europe, China and Japan, which grew by 40 percent in 2013, already has 72 mono-brand stores, where it plans to open new stores or renovate the existing ones. In September, the company aims to open a unit in the design district of Miami and also wants to focus on growth in Canada.
For its new Signature Bag and Sunglasses A/W 2014 and S/S 2015 ad campaign the company has brought on board, actress Amy Adams as brand envoy. The brand has now increased its communications budget by 15 percent. Max Mara is a luxury Italian fashion house belonging to the group of companies under the Max Mara Fashion Group holding.