London Luton Airport to open new retail units
The new commercial tender plan launch comes as the travel retail market continues to grow, increasing 12 percent per year, according to Exane BNP Paribas.
47 of the new units will be separated into four distinct sectors: Luxury, affordable luxury, high street and food and beverage. The categorization of the sectors is designed to offer future retailers the best locations and adjacencies for their brands whilst maximizing the impact of each store. The remaining unit will become a 1,700 square meter Duty-Free flagship store.
"The launch of our commercial tender programme is another significant milestone in our 100 million pounds transformation of LLA," said Rupert Lawrie, Commercial Director at LLA. "Doubling the size of our retail space and bringing in new fashion and catering concepts is central to our plans to give passengers the best possible experience."
Next to the commercial tender scheme, LLA will also launch a new 1 million pound executive lounge area, with sleep pods as well as a spa. The more upscale service is designed to cater for the airport's increasing number of business travellers.
"Travel retail is one of the most attractive categories for brands. Not only does it promise profitable stores, but the broad catchment of airports represents a fantastic brand-building opportunity. We're very excited by the level of interest in the so far, particularly from luxury and premium fashion stores."