Harrods to revamp menswear department

Monday, 14 July 2014
Luxury department store Harrods is set to revamp its menswear offer later this year. The iconic store stated it saw increased sales in menswear and will dedicate more space to house fashion, footwear and accessories for men.

The current 60,000 square foot will be increased to 75,000

As part of the expansion, the Knightsbridge flagship will see its current 60,000 square foot space increase to 75,000 square foot by April 2015.

The Men’s International Gallery, which launched in May 2013, will be expanded into a second room, giving its best-selling brands their own shop-in-shops and refurbishing those for brands such as Balenciaga, Valentino and Balmain.

The gallery will also introduce shop-in-shops for British brands Gieves & Hawkes and Turnbull & Asser this autumn.

Menswear fashion director Jason Broderick told Drapers: “Over the past five years we have seen a huge increase in the menswear market. Men are much more confident in their shopping habits, and to keep up with their demands we have to be proactive in introducing new brands and creating interesting shopping experiences."

In 2015, new menswear fit-outs will be introduced on the lower ground, ground and fifth floors. This will move the casual menswear offer from the lower ground floor to the fifth floor, adjacent to the sportswear department.

The lower ground floor will house the extended International Gallery, a section for classic brands such as Aquascutum, Pal Zileri and Hackett, and a contemporary area.

Image: Harrods shopper

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