Sarah Mower, the BFC’s ambassador for emerging talent and chair of the NewGen selection committee, said: “London's reputation for variety and excellence begins with NewGen. Apart from being the scheme which selects and supports the best young fashion entrepreneurs, NewGen is a listening-post for anyone who wants to tune into the future of fashion.
“Each new wave brings its own ideas - in 2014, they are a unique combination of highly specialist, highly-crafted and optimistically wearable. The selection committee's generosity with their time and mentorship is a phenomenal part of this support system, and Topshop's commitment to funding and hosting NewGen designers is a foundation stone of British fashion today.”
In addition to receiving support to showcase their collections, each designer will also be given a dedicated showroom for four hours after their show or presentation offering buyers the opportunity to make sales appointments with them.
BFC names NewGen SS15 winners
Mary Homer, managing director of Topshop, added: “At Topshop, the support of young emerging British talent is still at the core of our business. The unique platform that we have developed with the British Fashion Council has helped launch an impressive number of British fashion stalwarts, and we are committed to the future and continued development of this initiative."
Each designer was chosen by the NewGen committee, which consists of industry experts such as the BFC’s CEO Caroline Rush, designer Mary Katrantzou, Kate Phelan from Topshop, Ruth Chapman from Matchesfashion.com, and Brown’s buying director Laura Larbalestier.
Launched in 1993 the NewGen platform is aimed at supporting emerging talents whose ambition is to build a “global, high end fashion brand”, and it does so by offering the designers financial support as well as showcase opportunities during London Fashion Week to present their collections to press and buyers. The successful scheme has helped many of the current well-known labels including Alexander McQueen, Christopher Kane, Erdem, Jonathan Saunders, JW Anderson, Mary Katrantzou, and Roksanda Ilincic.
Image: Lucas Nascimento AW14