On the SS15 talent, Jones said: “I am thrilled that Awon Golding and Lizzie McQuade will be joining Emma Yeo and Keely Hunter in Headonism and I look forward to mentoring them. They will bring a new creativity and individuality to our wonderful group of fantastic British milliners.”
Caroline Rush, CEO of the British Fashion Council, added: “Millinery has become a must see category at London Fashion Week and we are delighted that Awon and Lizzie will join Emma and Keely as part of Headonism this season.”
BFC Headonism names new principle sponsor
The BFC showcase will also have a new principal sponsor for its millinery platform for SS15, British porcelain brand, Wedgewood.
Sally Warmington, marketing Director EMEA commented: “Wedgwood has a long tradition of supporting, encouraging and inspiring creative talent. We are proud to be the sponsor of Headonism and look forward to sharing the Wedgwood heritage of craftsmanship and design with this talented collective of British milliners.”
Jones, added: “Exquisite hats and fine porcelain go hand in hand, so I am delighted that Wedgwood will be the exciting new sponsor for Headonism; I look forward to many fascinating and varied collaborations.”
Headonism launched in 2009, during the BFC’s 25 year celebrations by Mayor of London, Boris Johnson. The scheme has previously supported milliners Aurora Ozma, Moody & Farrell, Noel Stewart, Piers Atkinson and William Chambers. This season’s four designers will showcase their collections during London Fashion Week from September 12-16.
Image: Awon Golding