Retail|Analysis
Bershka launches TikTok-style video feed for frictionless in-app shopping
Bershka, the youth fashion chain from the Inditex group, has integrated 'Loop' into its mobile app in Spain. This feature is a vertical feed of short videos, allowing users to discover items through dynamic content and add them to their basket without interrupting their browsing. This update speaks the same language as its consumers. They use...
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Fashion |In Pictures
Pre-Fall 2026: Military luxe is a major trend: Olive green, officer details and more
There’s a renewed presence of military- and utilitarian-inspired silhouettes in the Pre-Fall 26 collections; anchored by khaki and olive green as practical, season-bridging hues. The trend is multifaceted, balancing classic officer-style details such as fitted, belted jackets and polished brass buttons, as seen at Veronica Beard—with more...
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