Banana Republic collaborates with Marimekko

Tuesday, 04 February 2014
American retailer Banana Republic has announced that Finnish design house Marimekko, known for making colourful clothing, textiles and home furnishings, is to be the brand’s next designer collaboration. The limited edition capsule collection will fuse Banana Republic’s modern, American style with Marimekko’s most iconic textile designs, and will launch in May exclusively at select Banana Republic locations worldwide and online. The nearly 25-piece collection will feature dresses, separates and accessories for women, including zippered clutches and ballet flats in a variety of prints.

“Marimekko’s unique design of pattern and colour has always inspired me as a designer,” said Banana Republic vice president of women’s design, Melloney Birkett. “With this summer capsule, we wanted to create a collection that marries Marimekko’s iconic prints with our signature silhouettes. We were inspired by Marimekko founder Armi Ratia’s motto of, ‘Stand out from the rest,’ and we designed a collection of must-have summer standouts.”
 

Some of Banana Republic’s iconic designs will also get the Marimekko treatment, such as the Hampton pant and Hampton short, which will be covered in a black and white polka dot print.
 

Banana Republic to launch Marimekko capsule collection

“At Marimekko, we are inspired by emotions. Life springs from opposing forces, and the desire to contradict emotions – happy with sad, energetic with relaxed – is what makes our prints so unique,” added Marimekko creative director, Minna Kemell-Kutvonen. “It was a delight to know Banana Republic finds our designs as striking as we do. Each of the iconic prints selected has a wonderful, joyful story – and with Banana Republic we are excited to continue to bring that joy to countless people around the world.”
 

Prices for the apparel range from 39.50 pounds for a tank top to 85 pounds for a dress, while accessories ranging from 39.50 pounds for a clutch to 75 pounds for shoes. The collection launches on May 20.
 

Banana Republic has previously collaborated with stylist and designer L'Wren Scott, Issa London, and Milly designer Michelle Smith.
 

Image: A look from the Banana Republic x Marimekko collection