'Apple Watch is the most personal device we’ve ever created'

Tuesday, 09 September 2014
“It's an extremely precise and customisable timepiece. It' s an intimate way to connect and communicate. It's a comprehensive health and fitness companion,” said Apple's chief executive officer Tim Cook to a standing ovation as the tech company unveiled it first foray into the wearable technology arena. “It will redefine what people expect from a watch.”

Apple reveals its first smart watch: Apple Watch

Named the 'Apple Watch,' the smart watch is built from custom blended alloys of stainless steel, aluminum, as well as 18-karat gold. It is the first new product category to come from the company in four years, since the launch of its iPad. “It’s driven Apple from the beginning. This compulsion to take incredibly powerful technology, and make it accessible, relevant, and ultimately, personal,” added Jony Ive, senior designer for Apple watch during his video presentation.

The Californian tech company, best known for its innovate and stylish products, wanted to make sure that its new wearable was both aesthically pleasing as well as ground breaking. “We thought of not only the function, but what it looks like,” said Cook. Apple Watch, which at first glance bears resemblance to the iconic iPhone. The sleek smart watch comes in two different sizes and is divided into three separate categories; Apple Watch, Apple Watch Sport and Apple Watch Edition.

Each smart watch category comes with a series of different wristbands to chose from, ranging a number of materials such as silicon, leather and stainless steel in a variety of colors, highlighting its fashionable appeal. Its watch face can also be customized to suit its users taste, as can its appearance and its functions using the innovate digital crown. “Apple Watch is a completely singular object, offfering unparalleled levels of technology which embraces individuality and inspires desires,” said Ive.

The new smartwatch is offers users a innovate way to communicate from their wrists, allowing for smart replies and lets users share their heart beat and customized emoijcons with other Apple Watch users, a first in the smart watch field. Apple Watch also comes with two apps that offer a complete over view of its users health and fitness. Its activity app monitors movement throughout the day, whilst its workout app tracks dedicated workouts.

However, unlike a number of smart watches on the market, the Apple Watch is only functional with an iPhone 5, 5s, 5c, 6 or 6 plus. Nevertheless, Cook is sure that “people are going to love to use the Apple Watch.” The smart watch will retail for 349 dollars and will be available in stores as early as next year, launching first in the US.